28 by Sam Wood
Workspace
2016 - 2016
AU
Workspace
AU

2016 Melbourne

The first home of Australia's No 1 home fitness & nutrition app

Delivered in 2016 on a modest budget, this office fitout for fitness entrepreneur Sam Wood combined a playful design with professional functionality. Key services included interior design, custom furniture solutions, project management, and fitout delivery. The space embraced natural materials and a welcoming aesthetic, featuring a multi-use kitchen for filming, abundant greenery, and a standout boardroom table that doubles as a table tennis table. Through close collaboration, the project delivered a vibrant, creative workspace designed to inspire innovation and community.

Amber Lounge
Nightclub, Bar
1997 - 1997
AU
Nightclub, Bar
AU

1997 Melbourne

Where Sophisticated Branding Meets Immersive Design

The Amber Lounge in Melbourne was a refined nightlife destination, seamlessly blending branding and interior design to create an atmosphere of warmth, elegance, and opulence. The branding work defined the venue’s identity, influencing every design element, from custom signage to thematic details. Rich amber lighting, polished finishes, and a palette of deep reds and golds enhanced the luxurious vibe. Custom furniture, an illuminated bar, and artistic wall panels brought the brand to life, while versatile seating accommodated both intimate gatherings and larger groups. This project demonstrated how integrated branding, and design can craft a cohesive, visually stunning, and functional experience for Melbourne’s nightlife scene.

Archie Brothers
Arcade, Bar, Bowling
2018 - 2024
AU, NZ
Arcade, Bar, Bowling
AU, NZ

2018 Alexandria / 2018 Docklands Melbourne / 2019 Newmarket / 2019 Toombul / 2021 Karrinyup / 2021 Maroochydore / 2021 Christchurch / 2022 Wellington / 2022 Chadstone / 2022 Penrith / 2022 Surfers Paradise / 2023 Rundle Place / 2023 Bowen Hills / 2023 Morrabbin Morris Moor / 2024 CCW Glen Waverley / 2025 QV Melbourne

Watch out, the carnivals in town.

When Archie Brothers Cirque Electriq rolls into town, the abundance of joy this vintage circus-themed arcade venue provides is unstoppable. Through bold yet functional design decisions, we created a space that truly embodies the brand, immersing patrons in ornate details, theatrical lighting, and a show-stopping bar. Our key services include conceptual layouts, décor, lighting design, and bespoke planning solutions tailored to each location, ensuring seamless functionality while capturing the brand’s signature playful atmosphere.

B Lucky & Sons
Arcade, Bar
2018 - 2021
AU
Arcade, Bar
AU

2018 Melbourne Central / 2019 Wollongong / 2019 EQ Sydney / 2021 Forrest Chase / 2021 Fremantle 

A fortune-filled adventure

B. Lucky & Sons required immersive designs for their vibrant, multi-location venues, blending vintage charm with modern entertainment. Key services included conceptual layouts, bespoke furniture design, and dramatic lighting to evoke a speakeasy-inspired vibe. Retro arcade machines, antique-style displays, and gaming nooks were crafted to enhance functionality and flow. Close collaboration with stakeholders ensured the seamless execution of a playful yet sophisticated guest experience.

Barcode
Arcade, Bar
1996 - 1998
AU, US
Arcade, Bar
AU, US

1996 Crown Casino Melbourne / 1996 Star City Casino Sydney / 2000 Times Square New York

The time when Aussies took over New York’s Time Square

BARCODE, an iconic Australian and American entertainment destinantion. When launched, the Times Square venue redefined NY nightlife with its futuristic design and immersive gaming environment. Originally opened in 2000, it featured in Sex and the City, and was a constant background figure in many Holywood productions. The project revitalised an abandoned retail space, blending its cultural legacy with modern, interactive elements. Key services included reimagining the glowing bar, vibrant media displays, and blending sleek industrial aesthetics with the original Mid-century shell. The design integrated technology, lighting, and innovative spatial flow to create a multi-sensory entertainment destination that epitomises bold innovation in the heart of New York City.

Funlab
Workspace
2014 - 2021
AU
Workspace
AU

2014 Melbourne / 2021 Melbourne 

Encouraging the creative juices

The Funlab head office design celebrated the brand’s dynamic ethos with unique features like the flowing “River Desk,” connecting departments and fostering collaboration. Bespoke sales desks and Skyzone-inspired cloud ottomans added playful touches to the functional and vibrant workspace. Every detail was crafted to embody Funlab’s energy and innovative spirit.

Fusion
Restaurant, Bar, Café
1999 - 1999
AU
Restaurant, Bar, Café
AU

1999 Fitzroy

Our first design, construct, and manage project was an unforgettable experience

The Fusion Restaurant design transformed a historic Smith Street space into a modern dining destination. Inspired by its storied past, the project featured warm tones, elegant textures, and standout elements like a mural wall. Updated lighting, curated furniture, and a functional layout balanced history and modernity, creating an inviting atmosphere that reflected the vibrant evolution of its location.

Galactic Circus
Arcade
1996 - 1998
AU, US
Arcade
AU, US

1996 Crown Casino Melbourne / 1998 Crown Casino Melbourne /1998 Times Square New York

Everyone rolled up to this Circus

The design of Galactic Circus, Melbourne’s indoor entertainment hub, merges bold aesthetics with functional layout planning. Featuring illuminated escalators, vibrant arcade zones, and thematic decor, the space delivers a playful, futuristic carnival vibe. Custom furniture, integrated branding, and distinct zones for gaming, dining, and relaxation ensure a seamless, multi-sensory experience.

Hijinx Hotel
Social Competition, Bar
2021 - 2024
AU
Social Competition, Bar
AU

2021 Alexandria / 2022 Chadstone / 2022 Chermside / 2022 Rundle Place / 2023 Karrinyup / 2023 Canberra / 2023 Mt Gravatt / 2025 QV  Melbourne

Where Fantasy Meets Immersive Design

The Hijinx Hotel venues in Melbourne, Sydney, and beyond redefine entertainment with eccentric yet sophisticated interiors. Combining oversized sculptures, whimsical lighting, and art deco touches, the design creates a theatrical, Instagram-worthy backdrop. Key features include themed challenge rooms, vibrant bars, and stylish lounges, seamlessly blending hospitality and escapism for an unforgettable guest experience.

Holey Moley
Social Competition, Bar, Golf Club
2015 - 2024
AU, NZ, SG
Social Competition, Bar, Golf Club
AU, NZ, SG

2015 Fortitude Valley / 2016 Castle Towers / 2016 Singapore / 2017 Frankston / 2017 Gold Coast / 2017 Newtown / 2017 Northbridge / 2018 Melbourne CBD / 2018 Darlinghurst / 2018 Auckland / 2019 Crown Casino / 2019 Perth / 2019 Brisbane / 2019 Wollongong / 2019 Bakehouse Quater / 2020 Adelaide / 2020 Sydney / 2020 Darlinghurst / 2020 North Beach / 2021 Karrinyup / 2021 Fremantle / 2021 Maroochydore / 2021 Alexandria / 2021 Christchurch / 2022 Chadstone / 2022 Chermside / 2022 Penrith / 2022 Surfers Paradise / 2022 Wellington / 2023 Canberra / 2023 Mt Gravatt / 2023 Morrabbin Morris Moor

The pop culture country club with a twist of lime

Holey Moley venues across Australia offer a vibrant mini-golf experience with pop-culture-inspired holes, neon signage, and quirky installations. Whether it’s a family event or a first date, each venue features a unique course that encourages friendly social competition for all ages. The overall design reflects this light-hearted approach to entertainment, providing the perfect backdrop with Instagram-worthy décor. Bespoke furniture, themed greens, and dynamic layouts ensure that every visit is a fun-filled adventure.

Intencity
Arcade, Bar, Café
1995 - 1996
AU
Arcade, Bar, Café
AU

1995 Hurstville / 1996 Parramatta

Intertainment for the New World!

The Intencity project brought arcade culture to life with bold interior design, immersive branding, and expert fitout. Vibrant neon lighting, striking graphics, and a cohesive red branding created an energetic, futuristic vibe. State-of-the-art gaming zones, snack areas, and tech-savvy furnishings combined style and functionality to deliver a multisensory entertainment experience.

Jukes
Bar, Karaoke
2018 - 2018
AU
Bar, Karaoke
AU

2018 Crown Casino Melbourne 

Singing in the main

Juke’s Karaoke at Melbourne’s Crown Entertainment Complex delivers retro 1970s and ’80s charm with a modern twist. Featuring soundproof karaoke pods, a vibrant bar with jukebox-inspired tiles, and bold neon lighting, the fitout blends metallic finishes, patterned surfaces, and vintage signage for a playful, energetic atmosphere.

Kingpin
Bowling, Café
1998 - 1998
AU
Bowling, Café
AU

1998 Crown Casino Melbourne

The original bowling lounge

Kingpin Bowling redefined the classic bowling alley with sleek interiors and lively branding. Featuring modern furniture, ambient lighting, and stylish lounge areas, the design catered to all occasions. Bold logos, signage, and graphics unified the venue’s playful and sophisticated vibe, making it a premium social destination.

La Di Darts
Social Competition, Bar
2022 - 2022
AU
Social Competition, Bar
AU

2022 Darlinghurst

You don't need a bullseye to be a winner

La Di Darts in Darlinghurst blends interactive darts with speakeasy sophistication. Jewel tones, velvet seating, and custom dart booths with cutting-edge tech set the stage for a playful yet opulent vibe. Statement lighting, peacock murals, and bespoke decor make this venue a standout social destination.

Next Blue
Nightclub, Bar
1998 - 1998
AU
Nightclub, Bar
AU

1998 Crown Casino Melbourne

Rhythm and Cues

Next Blue was reimagined as a sleek nightlife destination blending sophistication and energy. Bold lighting, luxurious materials, and a reflective bar amplified its modern aesthetic. Integrated branding, custom typography, and refined lounges created an unforgettable atmosphere, making it a standout in urban nightlife.

Red Herring
Social Competition, Bar
2019 - 2019
AU
Social Competition, Bar
AU

2019 Crown Casino Melbourne

Escape in Style

The Red Herring escape room combines mystery with premium design. Dark hues, ambient lighting, and custom features like digital lockers create a sleek, functional space. Velvet upholstery, metallic accents, and puzzle-inspired details deliver sophistication and intrigue, redefining the escape room experience.

Sega City
Restaurant, Arcade, Café
1997 - 1997
MY
Restaurant, Arcade, Café
MY

1997 Sunway Pyramid Kuala Lumpur

Speeding down the Information Superhighway

Sega City’s design fused bold aesthetics with cutting-edge interactivity, creating a high-energy gaming destination. Neon signage, sculptural ceilings, and thematic zones like the Sports Arena added flair, while bespoke furniture and high-tech materials ensured functionality and excitement for all ages.

Sky Zone
Trampoline, Social Competition, Café
2013 - 2017
AU
Trampoline, Social Competition, Café
AU

2013 Macgregor / 2014 Miranda / 2014 Brookvale / 2014 Taren Point / 2015 Alexandria / 2016 Miranda / 2017 Villawood

Excuse me, while I kiss the sky

The Sky Zone Australia fitout delivered a vibrant, dynamic space for indoor trampoline fun. Bold geometric patterns, energetic lighting, and modern industrial materials captured the high-energy vibe. Custom furniture, flexible layouts, and standout zones like the Altitude Canteen ensured seamless play and relaxation.

Strike
Social Competition, Bar, Bowling
2002 - 2024
AU
Social Competition, Bar, Bowling
AU

2002 Chapel St / 2003 QV / 2004 Wintergarden / 2004 Bayside / 2005 Entertainment Quater / 2006 Cavil Avenue / 2007 King St Wharf / 2008 CCW / 2008 Tamworth / 2010 Chatswood / 2010 Charlestown / 2012 Melbourne Central / 2015 Highpoint / 2017 Castle Towers / 2018 Maroochydore / 2018 Carousel / 2019 Eastland / 2021 Fremantle / 2021 Forrest Chase / 2021 Karrinyup / 2023 Chadstone / 2023 Rundle Place / 2023 Wollongong / 2023 Point Cook / 2024 CCW Glen Waverly

Playing it cool with Strike Bowling

Since 2001, we’ve partnered with Strike Bowling to create uniquely themed entertainment venues that transport patrons from the moment they step inside. Whether it’s a 70s-themed motel fit-out or an underground anime subway station, our main objective is to design immersive spaces that leave people wanting to return again and again. Each venue incorporates bespoke lighting and furniture elements, along with functional layouts that create engaging, multi-purpose environments.

Town Hall Square
Public Space, Restaurant, Bar, Café
1999 - 1999
AU
Public Space, Restaurant, Bar, Café
AU

1999 Sydney

Between a rock and a heart place

Working alongside our long-time collaborators, the Buchan Group, we played a key role in developing the branding and graphics for Sydney Town Hall Square as part of its 1999 redesign. We created a visual identity that reflected the square’s revitalised purpose as a vibrant public space. This included designing logos, signage, and various architectural graphic elements that enhanced the user experience while guiding visitors around the square. Our designs aimed to establish a cohesive look that complemented the architectural features and landscaping enhancements of the square, helping to communicate its significance as a community gathering place. The branding strategy emphasised accessibility and community engagement, making the square a welcoming destination for locals and tourists alike.

Zero Latency
Social Competition
2020 - 2023
AU
Social Competition
AU

2020 Docklands Melbourne / 2022 Alexandria  / 2023 Moorabbin

Virtual reality just got real

Zero Latency’s immersive VR spaces transport players to another dimension, and we made sure the design matched the experience. Bold neon lighting, futuristic modular designs, and seamless tech integration were at the heart of this cutting-edge project. From immersive gaming pods to sleek reception areas, every detail was crafted for maximum impact. This wasn’t just about building a space—it was about building an adventure.