Barcode

BARCODE, an iconic Australian and American entertainment destinantion. When launched, the Times Square venue redefined NY nightlife with its futuristic design and immersive gaming environment. Originally opened in 2000, it featured in Sex and the City, and was a constant background figure in many Holywood productions. The project revitalised an abandoned retail space, blending its cultural legacy with modern, interactive elements. Key services included reimagining the glowing bar, vibrant media displays, and blending sleek industrial aesthetics with the original Mid-century shell. The design integrated technology, lighting, and innovative spatial flow to create a multi-sensory entertainment destination that epitomises bold innovation in the heart of New York City.