Beauty in a tangled mess of wire and light
When it comes to adding signage to a tenancy, sometimes, it can look like an afterthought. We continually seek methods to incorporate branding into architecture in innovative and artistic ways. The wire mesh lettering and lighting sculpture for Sky Zone at their Miranda tenancy was a real statement in branding an entry to an entertainment venue. With this design, the priority was to direct people’s attention to the venue entry, as the actual venue space was split between two floors below the entry area. The execution by Forte Signs was a gravity-defying feat of creative engineering, a test of will and patience.